The Petticoat Co. is an India-based direct-to-consumer apparel brand, operated by TPC Ventures Pvt Ltd, focused on solving a problem that has gone largely unaddressed in Indian apparel — finding a petticoat that actually fits and matches correctly. For most women who wear sarees, buying a petticoat has meant compromise: colours that don't quite match, lengths that are either too short or too long, and waistbands that are uncomfortable over long hours of wear. These are not minor inconveniences — they affect how a saree looks and how comfortable a woman feels wearing it through an entire day or event.

The Petticoat Co. was built to remove that compromise. We manufacture petticoats only after they are ordered, built to each customer's specific measurements rather than standard sizing, and use a dedicated colour-matching process to help customers find a shade that closely corresponds to their saree — reducing the guesswork typical of in-store shopping. We have also focused on construction details that are often overlooked, including waistband design intended to remain comfortable over extended wear.

The Petticoat Co. operates as an online direct-to-consumer brand, serving women across India who wear sarees regularly or occasionally, with products manufactured to order and shipped directly to customers nationwide.